The world of perfumes is very wide and full of options. And with so many options it is difficult to know which one to choose, or which fragrances go with you, your personality and your style.
Through this publication we want to to open the way to a knowledge of the perfumes that you will find in All Yours and whyand help you find the perfect scent for you.
Ingredients that will NOT be contained in the perfumes of All Yours
We are aware that there is a regulation in this regard in the European Union, although we are also aware that there are still many doubts and controversies surrounding some ingredients, so we at All Yourswe prefer to avoid them.
PHTHALATES
Present in perfumes, it has been associated with reproductive problems, neurological and hormonal disorders.. Recent studies also show that prenatal exposure to phthalates is associated with adverse impacts on neurodevelopment, including lower IQ, attention and hyperactivity problems, and poorer social communication.
Although not required by legislation to be included in ingredient labeling, it is commonly listed as Diethylexyl phthalate or DEHP, Butylbenzyl phthalate or BBP, Dibutyl phthalate or DBP, Butyldecyl phthalate or BDP, Diundecyl phthalate or DUP.
TRICLOSAN
A preservative that can contribute to the appearance of bacterial resistance, in addition to altering the hormonal system, and is controversial in both leave-on and rinse-off products (Organization of Consumers and Users).
SYRENE OR STYRENE
It is a flammable liquid used to manufacture polystyrene, fiberglass, rubber and latex plastics. In 2011, it was declared an 'anticipated human carcinogen' by the National Toxicology Program and the National Academy of Sciences. With long-term exposure, styrene has been studied to cause central nervous system and kidney effects, headaches, depression, fatigue and weakness, hearing loss, balance and concentration problems.
METHYLENE CHLORIDE
Since 1994, this ingredient has been known to increase the risk of developing cancer; adverse effects on the heart, central nervous system and liver; and skin or eye irritation. The FDA banned this ingredient in perfumes in 1988 due to its severe toxicity, however, the ban is not very well enforced because it can still be found on labels that list fragrance as an ingredient.
BUTYLATED HYDROXYANISOLE AND BUTYLATED BUTYLATED HYDROXYTOLUENE (BHA AND BHT)
The antioxidants BHT and BHA are substances that are responsible for preventing the degradation of the formula, and mostly present in perfumes. Although studies link them to irritations, allergies and as endocrine disruptors in high doses, it is not prohibited. BHA affects the immune system, is a potential carcinogen and BHT is toxic to the skin, liver and respiratory system.
Transparency in perfume formulation
Perfume companies are not legally required to list the ingredients contained in their fragrances.so that on a label, the word fragrancemay contain many ingredients that we do not know about. This practice is done to protect trade secrets.
The European regulation, which regulates cosmetics, makes it compulsory to indicate on the label the complete list of ingredients it contains, except for their percentage. On the other hand, the regulation of perfumes does not require the disclosure of all ingredients, only specific ones..
We do not intend to alarm anyone, nor use fear marketing, but from our values as a brand we believe it is important to investigate certain actions in cosmetics and avoid ingredients that may be controversial.
Numerous studies have found that some of the most commonly used ingredients in commercial fragrances can induce mild allergic reactions such as headache, sinus inflammation, itching, runny nose and may contribute to hormonal imbalances.
The fact that indicating all the ingredients that a product contains Perfume is not mandatory, makes it difficult to avoid substances that have been labeled as controversial.
Therefore, our position on this issue is as follows:
- We work with transparent brands in terms of their formulation and list of ingredients in their perfumes.
- In the event that they do not indicate all the ingredients contained in the Perfumewe will contact you and and we will make sure with the brand that their fragrances do not contain any of the ingredients that we prefer not to include. in the perfumes that are going to be part of the All Yours.
- We will prioritize brands with the same values as ours and that assure us that they do not formulate with any potentially harmful ingredients.
- We will also look for brands sustainable brands with their packaging or that carry out solidarity actions.
Why is there a balance between natural and synthetic in our choice of perfumes?
Once we have clarified which ingredients are and which are not, let's talk about what kind of ingredients: natural or synthetic ingredients, or a mix of the two?
Let's first clarify both terms:
- The natural ingredients come directly from nature (plants, petals, leaves, fruits) or from animal products such as beeswax, which is widely used in solid perfumes.
- The synthetic ingredients are fragrance molecules obtained by chemical transformation. They can be created from scratch by chemical reactions, or inspired or derived from nature.
On the label, natural ingredients can be easily recognized, since they are always are always written in Latinwhile synthetic ingredients usually have more scientific names.
Why choose if we can have the best of both worlds?. Every side has its pros and cons, so we join forces to bring everything into balance and above all to improve your care.
On paper and according to the regulations, a Perfume natural is one that contains more than 95% of natural ingredients.that is to say, extracted directly from the plant or flower, nature, through processes that do not alter its composition.
Can you find perfumes with these characteristics in All Yours? Of course, a clear example is Bastillewhose perfumes are composed of a 95% of natural ingredients and 5% of synthetic ingredients.In addition, all the ingredients used in their perfumes are listed, 100% transparency.
You will also find perfumes that are not considered 100% natural, as they do not meet the 95/5 premise. And why have we decided to make this happen? For two reasons:
1. Synthetic ingredients allow you to create a greater variety of scents..
2. Thanks to some of these ingredients, our Perfume will last and keep its aroma longer.
Although we are committed to analyzing which synthetic ingredients are a yes, and which are not necessary and, therefore, do not contribute anything to the formula.
Synthesis allows us to recreate scents present in nature, which extracted naturally would have a greater impact on the environment.In addition, it entails a lower cost and therefore the final product is more affordable for the consumer.
In addition, synthesis allows replicating nature in the laboratory, when it is impossible to use an odor in its natural state.such as lilacs.
Finally, the synthesis was also used to protect animals, since many of the essential oils used in perfumes were of animal origin (musks).
And we are aware that some synthetic molecules can cause adverse health effects, but as we have previously reported, we will avoid those that have related studies. It is a question of balance.
We are looking for the perfect balance, so that after a lot of work, you can obtain a Perfume with the perfect scent and with the assurance that its ingredients are not potentially harmful.
What we base our work on All Yours to choose perfume brands
Choosing a Perfume is an important moment. The fragrance we choose is a complement that speaks of us, our personality and our tastes.. This choice involves knowing ourselves.
At All Yours we want you to be confident with that decision and that your job is only to choose the scent that makes you feel the best.
We take care of:
- Search for brands that are conscious of offering exceptional quality.
- To investigate their values and ensure that their products do not contain ingredients listed as controversial.
- Offer exclusive and niche brands with innovative positioning and memorable aromas.
At All Yours you will find niche perfumes, haute perfumery and signature perfumes.an alternative to the commercial perfumes to which we are accustomed.
What are niche perfumes?
The term niche in its definition means, small market segment that corresponds to a very specific demand.
Commercial perfumes are created from variations of scents contained in best-selling perfumes, which means that at their core, they all smell similar.
With this premise, the positioning of differentiation and individuality of a Perfume is discarded, so that some brands and perfumers decided to return to the perfumery of the past, with its know-how, creativity and focus on unique raw materials.mass production and high profitability.
In a nutshell, niche perfumery is based on offering unique and emotional fragrances, aimed at people who value fragrances and seek to differentiate themselves and assert their identity.. The ultimate goal of the perfumery that you will find at All Yoursis to offer you a wide selection of fragrances so you won't smell like everyone else.
In addition, the perfumes you will find in All Yours will not be in stores for the general public, but in small perfume shops and concept stores.
In short, we are looking for brands that have a strong and differentiated identity. Born to break with the establishedReady to discover them?
I want to meet them!